B2B SEO

The shift became clear to me during a client audit early last year. Their rankings were climbing, not because of new backlinks or an updated content strategy, but because several industry outlets had started referencing their brand in market reports,…

If you’re responsible for marketing or growth in a B2B company, you’ve probably heard the buzz around brand mentions — but what does it really mean today, especially as AI-powered search reshapes how content is discovered and consumed? In this…